Carmel Valley Technologies brings world-class technology to businesses that care about experience — built on the rigor of Silicon Valley, grounded in the community and history of Carmel Valley, and dedicated to bringing everyone along for the journey. Wherever you are, if you believe technology should serve people and not the other way around, you're who we're built for.
Carmel Valley taught us something worth carrying everywhere: heritage, community, and a high standard of experience are worth protecting. Too often technology works against those things — adding friction, flattening character, leaving people behind. We believe it can do the opposite. Applied with care, it strengthens what people value rather than overrunning it, and brings everyone along instead of leaving anyone behind.
Technology that brings people together and reinforces the ties that make a business, and a place, feel like home.
Solutions that respect the character and history of what you've built, rather than paving over what makes it singular.
Friction removed at every turn, so every customer, member, and visit feels effortless and considered.
We work with businesses across industries — hospitality and clubs, wineries and restaurants, professional and family-run firms, and the teams who run them — putting modern technology to work in service of their customers, never the other way around. The same rigor that built products used by millions, applied with the care your business deserves.
Booking, payments, communication, and the small moments in between — designed so every interaction with your business feels effortless and unmistakably yours.
The behind-the-scenes technology your team relies on — tied together, reliable, and quietly out of the way, so your people can focus on hospitality instead of software.
A clear-eyed look at where technology genuinely moves your business — and a practical roadmap to get there without losing what makes you, you.
No jargon, no land-grab engagements. Every relationship follows the same three steps, and you'll always know exactly where things stand.
We start with a conversation about your business — how it runs today, what's working, and where the friction lives. No pitch, no obligation.
We take a clear-eyed look at your systems and workflows, then bring back a plain-language picture of what's worth doing, what isn't, and why.
We implement together at a pace that fits your operation and season — measuring against the outcomes that matter to you, not vanity metrics.
Monterey County is rich with businesses that set a high bar — golf and hospitality, world-class wineries, agriculture, tourism, and the institutions that anchor the community. We're beginning our work in golf, an industry whose blend of heritage, community, and experience mirrors our own values, and where we're listening closely to understand where technology can help. It's the first chapter, not the whole story — and the same approach extends to any business that shares the belief.
Source: National Golf Foundation industry participation research.
Carmel Valley Technologies was founded by Chris Coyoli, who spent his career in Silicon Valley technology — in operations and systems roles at companies whose products are used by millions, with a deep stretch in enterprise software and fintech. The throughline was always the same: making complex technology dependable, useful, and genuinely worth it.
He started this firm to bring that capability home — to the community he's part of. The businesses of the Monterey Peninsula set the standard for hospitality and experience; they deserve technology that meets it, applied at a human scale and with real respect for the place.
Connect with Chris on LinkedIn →Before recommending anything, we listen. We're spending time with business leaders to understand the challenges that matter most — the ones that cost real time, revenue, and goodwill — starting with conversations in the golf community and extending outward from there.
If you run a business that cares about the experience you deliver, we'd value a short conversation. No pitch — just listening, and a genuine effort to understand your world.
A few details and we'll be in touch personally — typically within one business day.